Beyond Belief: Racist, Sexist, Rude, Crude And Dishonest

Charles Saatchi
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Beyond Belief is Charles Saatchi's selection of advertising created before the industry had a conscience and demonstrates the radical change in attitudes to women, race, tobacco, size and drugs and much more. Saatchi guides the reader through its seven controversial sections in his inimitable style.
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Beyond Belief is Charles Saatchi's selection of advertising created before the industry had a conscience and demonstrates the radical change in attitudes to women, race, tobacco, size and drugs and much more. Saatchi guides the reader through its seven controversial sections in his inimitable style.
"In the middle of the last century, marketing men had few qualms about creating brutally offensive advertisements. This doesn't diminish the bewildering bad manners of so much of the advertising, shocking to the point of callousness... It proved a grimly amusing task to find so many examples that I could collect together; they provide a clear insight into the world of the 'Mad Men' generation and the consumers they were addressing. Although many of the advertisements selected are alarming they present an important portrait of society in the 1940s and '50s - and thankfully demonstrate that our world today has taken so many steps forward." - Charles Saatchi
 

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Additional Info

ISBN 9781861543721
Publisher Booth-Clibborn Editions
Format Paperback
Publication date 23 Nov 2015

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